Spatial SaaS Localization

Since late 2023 I've worked on business and product planning for a global 3D spatial design SaaS: a tool used to model, render, and sell interior spaces. My focus is Korean adoption — understanding where a global product needs local market fit, and where the global system should stay consistent.

#Market entry is product work

Real localization is a market-entry problem, not a translation task. The decision is not simply what to rewrite, but what local users need in order to adopt the product: furniture libraries that match their work, pricing logic they can explain to clients, rendering presets that fit local expectations, and policies that do not create unnecessary friction. The product judgment is knowing what to adapt without fragmenting the platform.

#Turning customer friction into strategy

I work directly with business customers to understand where adoption breaks: which workflow feels foreign, which feature creates support load, which gap blocks sales conversations. From there, I translate local friction into improvement plans the product team can act on. The useful work sits between "our workflow breaks here" and a product change that is scoped tightly enough to ship.

#Enablement as adoption strategy

A complex 3D tool does not grow only through features. It grows when users become confident enough to bring it into their daily work. I design and run online and offline education programs, build role-specific learning content, and use behavior dashboards plus survey data to see which lessons create actual usage and which need to be redesigned. In this market, education is not a support layer; it is part of the adoption strategy.

This is also where the trilingual part of my work is most alive: bridging a global engineering org and local customers in Korean, Chinese, and English — often in the same meeting. The work is less about passing messages across languages, and more about preserving the market context behind those messages.