DAO Governance
Dec 01, 2023
2023
I led the product build of Wepublic, a DAO governance platform on a public gaming mainnet. The work was not only to expose on-chain mechanics, but to design how a community understands a proposal, forms an opinion, votes, and sees what happens next.
#Make governance legible
On-chain governance is abstract by nature: proposals, quorums, voting power, execution. The product assumption was that participation follows legibility — people vote when they can see what a decision means, what their vote changes, and what happens after the vote closes. I designed the product flowcharts and core features to turn those mechanics into a decision system people could actually use.
#Beyond governance
The platform work didn't stop at voting. I also planned enhancements for the ecosystem's NFT marketplace and ran Web3 trend research that fed directly into new service planning. The value of that research was not the trend report itself; it was deciding which changes could become concrete user flows, screen designs, and ecosystem incentives.
The interesting part of Web3 product work is this translation layer: the chain needs precision, the community needs meaning, and the product has to make both visible without hiding the consequences of a decision.
